HISTORY OF THE SONY ERICSSON

Ericsson (Telefonaktiebolaget LM Ericsson) (OMX: Eric B, NASDAQ: Eric), one of Sweden's largest company, is a leading provider of telecommunication and data communication systems, and related services that include a variety of technologies, including in particular the cellular network. And indirectly through its subsidiaries, which also has a major role in mobile devices and TV cable and IPTV systems.

Founded in 1876 as an equipment repair shop by Lars Magnus Ericsson's telegram, he entered on August 18, 1918. Headquartered in the cyst, the City of Stockholm, since 2003, LM Ericsson is considered part of the so-called "Wireless Valley". Since the mid-1990s, Ericsson is very broad in Stockholm helped transform the capital into one of the research centers of information technology (IT) European. Ericsson has offices and operations in more than 150 countries, with more than 20,000 staff in Sweden, and also in significant presences, for example, China, Britain, the United States, Finland, Ireland, and Brazil.

In the early 20th century, Ericsson dominates the world market for manual telephone exchange (manual telephone exchanges), but too late to introduce automated telephone equipment. Largest in the world throughout history as a manual telephone exchange, serving 60,000 lines, installed by Ericsson in Moscow in 1916. Throughout the 1990s, Ericsson held 35-40% market share of installed cellular phone system. Like most of the telecommunications industry, LM Ericsson suffered heavy losses after the telecommunications crash in early 2000, and had to lay off tens of thousands of staff worldwide in an attempt to manage the financial situation, managed to make a profit again mid-2000.

In 2001 the handset division that was formed from the joint venture with Sony called Sony Ericsson. LM Ericsson handsets are now major providers of infrastructure cores and a major supplier for all wireless technologies. He has played a global role in modernizing the existing copper lines to offer broadband services and has been actively growing new businesses in the area of professional services.

- HISTORY -

Establishment

Lars Magnus Ericsson started with a phone in youth associations as an instrument maker. He worked for a company that makes equipment for firms Telegrafverket Sweden telegram. In 1876, aged 30 years, he began building a telegraph repair shop with the help of his friend, Carl Johan Andersson. Shops in central Stockholm (No. 15 on Drottninggatan, the principal shopping street) and improve the foreign phone. In 1878 Ericsson began making and selling its own phone equipment. The phone is not technically innovative, as most have been made by other factories in the United States.In 1878, he has made a joint agreement to provide telephone and supply of switchboards for the first telecommunications company in Sweden, Stockholms Allmänna Telefonaktiebolag.

Also in 1878, local phone importers Numa Peterson hired Ericsson to adjust some of the Bell telephone Company.Dari here he was inspired to buy a Siemens phone and analyze the technology further. (Ericsson Siemens had received scholarships in previous years.) Being a company that works to repair and Trains Telegrafverket Sweden (Swedish Railway), he is familiar with Bell and Siemens Halske telephone. He is improving the design to produce a higher quality instrument. At the end of the year he started from manufacturing the phone itself, a lot of pictures of the Siemens phone, and the first product that has been completed in 1879.

With a reputation that has taken hold, Ericsson is a major supplier of telephone equipment to Scandinavia. Because factories can not keep up with demand, works like wood and metal-plating was contracted out. Many of the imported raw materials, so that in the following decade Ericsson bought into a number of companies to ensure essential supplies such as brass, wire, iron and steel ebonite.

The high price of equipment and services that led Bell Henrik Tore Cedergren to form an independent telephone company in 1883 called Stockholms Allmänna Telefonaktiebolag. As Bell will not provide equipment for its competitors, he formed an agreement with Ericsson, which has delivered equipment for a new telephone network. In 1918 the company Ericsson has joined Allmänna Telefonaktiebolaget LM Ericsson.

In 1884, engineer named Anton Aven at Stockholms Allänna Telefonaktiebolag have merged earpieces and mouthpieces of the (by then) standard phone into handset. Ericsson take these findings and incorporated into Ericsson's product, beginning with a phone called the Dachshund.

Market Development

In 1920 and 1930, the world's phone market was regulated and stabilized by many governments. A city by city break with a system that has evolved over the years, served by many small private companies, and integrated offer for lease to one company. Ericsson managed to get a few rentals, which become important for companies because they represent further growth of sales of equipment to large phone jaringan. Company others, of course, has the exact same purpose. Ericsson managed to get almost a third of sales under the control of the telephone company's operations.

With financial problems, Ericsson was forced to reduce their involvement in the operation of the telephone company and return to what is best for them, manufacture the phone and switchgear. This can be done easily now, thanks to its overseas manufacturing and related facilities in the UK supply company. Beeston factory into assets that are very useful here. Which has a joint venture between Ericsson and the National Telephone Company. The factory built automatic switching equipment for ODS under license from Strowger, and exported in large numbers to South Africa and Australia.

Further Development

However, Ericsson remains the world's leading telecommunications. Ericsson released the world's first phone equipped with hands-free speakerphone in 1960. Having previously released the Ericofon in 1956.

- Products and services -

LM Ericsson offers an end-to-end solutions for all major mobile communication standards, and has three main business units.

* Network Business Unit focuses on cellular networks and to the public telephone network.

* Business Unit telecommunications services related to professional services, including running the service aspect.

* Business Unit Multimedia provides charging, procuring, IPTV, mobile TV and other media and support systems, especially for telecom operators.

Ericsson Mobile Platforms

Ericsson Mobile Platforms is the supplier of the technology platform for GSM / EDGE and WCDMA / HSPA platform used in devices such as mobile handsets and PC cards.Through Ericsson Mobile Platforms, Ericsson LM license open-standard, end-to-end interoperability tested GSM / EDGE and WCDMA technology platform. Product offerings include the reference design, platform software, application-specific integrated circuit (ASIC) design and development boards, and development of test kits, training, support and documentation. Ericsson Mobile Platforms has been operating in nine global locations, with major operations in Sweden.

Ericsson Enterprise

Ericsson Enterprise provides communication systems and services that enable businesses, public agencies and educational institutions that have access to applications and services across multiple locations. It focuses on solutions to provide voice over Internet protocol (VoIP)-based private branch exchange (PBX), wireless local area network (WLAN), and mobile intranet solutions. With the Mobile Enterprise, mobile users can access a variety of important business communication and information from various application devices over private or public, fixed or wireless network. Ericsson Enterprise operates mainly from Sweden but have been globally through the existence of market units and other partners / distributors. Manufacturing is outsourced. In 2008, Ericsson Enterprise business was sold to Aastra, a global company at the forefront of enterprise communications market.

Background The establishment of the Sony Ericsson

Ericsson decided to make their mobile phone chips on a single source, Philips Facility in New Mexico. In March 2000, fires at the Philips factory contaminated the sterile facility. The situation makes the production of Ericsson and Nokia phones (which are also customers of the facility) to tertunda. When became clear that production will actually have to be compromised for several months, Ericsson has been facing the problem serius. Problem Nokia is not too serious because it has built sourcemereka.Tetapi chip production alternatives, Ericsson is far worse position because the two companies is producing new phones with the launch date is getting closer.

Obviously, due to these fires, Ericsson suffered huge losses. The inability of Ericsson in producing low-cost mobile phones such as Nokia have helped aggravate the situation ini.Untuk reduce losses, Ericsson is thought to merge with Asian companies that could result in lower costs for the production of handsets.

Speculation begins from possible sale of Ericsson's mobile phone division, but their president director said that he has no plans to do that.

"Mobile phones is really a core business for Ericsson. We will not succeed (in network) if we do not have a phone," he said.

Sony is a marginal player in the mobile market in the world with a percentage of sales of less than 1 percent in 2000, which also suffered a loss on this region but also wants more focus on the world market. In April 2001, Sony confirmed that he spoke with Ericsson for the possibility of cooperation in the handset business. This was soon after Toshiba and Siemens have announced plans in November 2000 to cooperate on 3G handsets for the mobile network. August 2001, two companies have completed the terms of the merger which was announced in April. Sony Ericsson has 3,500 employees early labor.

Ericsson's stock market fell in August 2002 made Ericsson rethink their partnership with Sony. Ericsson said that if the situation stays like this, it would end the partnership to produce mobile phones with Sony. However, in January 2003, the two companies states that they will be more concentrated promote the Sony Ericsson.

Sony Ericsson's strategy is to release a new model capable of digital photography and other multimedia capabilities such as downloading and viewing video clips and personal information management capability. For that, Sony Ericsson release several new models that have integrated digital cameras and color screens are at that moment is something that. P800 that have integrated digital cameras and PDAs character and success in the market. Thus, the gain targets first profits for the years 2002 to 2003 for the second half of 2003 have been achieved.

In June 2003, Sony Ericsson stated that it would stop making CDMA cellphones for the U.S. market and will focus on GSM and which remain the dominant technology. He also slashed jobs in research and development in the United States and Germany. In October 2003, it posted first quarter profits, but warning that falls on the phone and competitive pricing will make it difficult to stay in the black. Sony Ericsson's recovery is credited to the success of the T610 model.

After success with the P800 phone, the Sony Ericsson P900 simultaneously introduced at the show in Las Vegas and Beijing in October 2003. P900 is smaller, faster, easier and more flexible than its predecessor.

In 2004, Sony Ericsson's market share rose from 5.6 percent in the first quarter to 7 percent in the second quarter. In July 2004, Sony Ericsson introduced the P910 communicator with integrated thumbboard, e-mail support, a slot for additional memory and improved screen performance.

In February 2005, Sony Ericsson President Miles Flint announced at the 3GSM World Congress that Sony Ericsson will unveil the mobile-cum-digital music player in the next. will called WALKMAN and supports many music file formats such as MP3 and AAC.

On March 1, 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera. Also W800i, first WALKMAN phone is very successful in the market, capable of playing 30 hours of music playback. In addition to the K750i and W800i, Sony Ericsson also introduced two other low-end phones

On May 1, 2005, Sony Ericsson agreed to become a global sponsor of the WTA Tour with a contract worth 88 million U.S. dollars over 6 years. The women's pro tennis was renamed the Sony Ericsson WTA Tour. Approximately one month on June 7, Sony Ericsson announced a sponsorship in the West Indies, Chris Gayle and Ramnaresh Sarwan.

In October 2005, Sony Ericsson released the first mobile phone operating system Symbian UIQ 3, P990.

On January 2, 2007, Sony Ericsson announced in Stockholm that will have multiple mobile phones produced in India. He announced that the two outsourcing partners, Lextronic and Foxconn will produce 10 million per year until 2009 cellphones. CEO Miles Flint announced at a press conference held by India's communications minister Dayanidhi Maran in Chennai India which is one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million GSM mobile phone users.

On October 15, 2007, Sony Ericsson announced on Symbian Smartphone Show that they will sell half of UIQ share to Motorola thus UIQ technology owned by two large phone companies.

Sony Ericsson also had great success with their camera-oriented phones, Cybershot. Launched in 2005 by K750, which is also one of the most popular Sony Ericsson phones. Popular CyberShot phones quickly, because unlike WALKMAN, which has a very good media capabilities, but poor ability of the camera (my W200 for example), Cybershot has a decent media capabilities / tolerable and the results of a good camera.

Year 2007 announced first 5 megapixel Cybershot Sony Ericsson, K850, which was also very successful in the market. They also announced the C905 which will be launched Q4 2008. C905 is very important because it is the first 8 megapixel phones in the world that announced.

Adi Hidayat

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Thursday, November 11, 2010